Dove's Go Sleeveless ad campaign creates body anxieties women didn't know they had and sells them the solution.

What women really think about news, politics, and culture.
April 14 2011 4:03 PM

The Cure for Your Fugly Armpits

How advertisers create body anxieties women didn't know they had, and then sell them the solution.

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Well, the makers of Dove Ultimate Go Sleeveless might beg to differ.

Click here to view a slide show on the history of body-shaming ads.