When Big Businesses Were Small

How to Build a Fame Monster

Lady Gaga’s grassroots approach to stardom transformed into a blockbuster strategy.

Oct. 30 2013 12:57 PM“Happy Ending, Right?”The founder of Victoria’s Secret had a genius idea. But he couldn’t see just how far it could go.
Oct. 24 2013 11:10 AMThe Starbucks Guide to World DominationStep 1: Serve coffee, not just coffee beans. Step 2: Offer employee benefits.
Oct. 16 2013 11:52 PMThe Colonel’s Real Secret BlendThe key to KFC’s origins has nothing to do with spices and everything to do with science.
Oct. 13 2013 11:50 PMGoogle’s Big BreakIt was a great search engine but a money-losing business—until it borrowed an idea from its biggest rival.
Oct. 27 2013 11:45 PMPlay the Name-Droppers Quiz!Can you match the great business with its terrible original moniker?
Oct. 21 2013 4:17 PMThe Cheese Stands AloneHow Annie’s Homegrown exploded in size without destroying its wholesome, grassroots image.
Oct. 16 2013 7:30 AMThere’s a Gap for ThatHow the retail giant made fulfilling your needs its business.
Oct. 13 2013 11:45 PMBillion Dollar BabiesIntroducing Slate’s special series about the early days of iconic companies.