Teach Your Children Well
The economic case for preschool.
A sales problem remains: These programs invade the traditional province of the family, and in Heckman and Masterov's conception, they would target disadvantaged populations that are disproportionately minority. Wanted: a credible and sympathetic pitchman. Paging Barack Obama.
Joel Waldfogel is the Ehrenkranz Family Professor of business and public policy at the Wharton School of the University of Pennsylvania. His new book is The Tyranny of the Market: Why You Can't Always Get What You Want.
Illustration by Rob Donnelly.