Face it: There's not much any one person can do about climate change.
Face it: There's not much any one person can do about climate change.
Commentaries on economics and technology.
Dec. 10 2010 3:52 PM

Go Ahead and Guzzle

Face it: There's not much any one person can do about climate change.

Illustration by Rob Donnelly. Click image to expand.

COPENHAGEN—Yet another global climate summit, including several thousand officials from 194 countries, has just concluded in Cancun, Mexico. Dissatisfied with the pace of climate diplomacy, many individuals are now wondering what they can do about climate change on their own.

Activists like Al Gore and Leonardo DiCaprio have for years argued that individual actions, such as driving more-economical cars or using more-efficient light bulbs, are a crucial element in the effort to address global warming. The United Nations' climate panel and the International Energy Agency echo this sentiment, insisting that higher energy efficiency could reduce energy consumption by up to 30 percent—making improved efficiency an effective remedy for climate change. But is this really true?

Here's something to think about. In the early 1970s, the average American expended roughly 70 million British thermal units per year to heat, cool, and power his or her home. Since then, of course, we have made great strides in energy efficiency. As the Washington Post recently reported, dishwashers now use 45 percent less power than they did two decades ago, and refrigerators 51 percent less. So how much energy do Americans use in their homes today? On a per-capita basis, the figure is roughly what it was 40 years ago: 70 million BTUs.


This surprising lack of change is the result of something economists call the "rebound effect." It's a phenomenon familiar to urban planners, who long ago discovered that building more roads doesn't ease traffic jams—it merely encourages more people to get in their cars and drive.

The underlying principle is a counterintuitive fact of life. You might think that learning to use something more efficiently will result in less use of it, but the opposite is true: The more efficient we get at using something, the more of it we are likely to use. Efficiency doesn't reduce consumption. It increases it.

The Breakthrough Institute recently highlighted some startling—and important—research findings along these lines, published in August in the Journal of Physics by energy economist Harry Saunders and four colleagues from the U.S. Department of Energy's Sandia National Laboratories. As Saunders noted in a summary on the institute's blog, he and his colleagues, drawing on "300 years of evidence," found that "as lighting becomes more energy efficient, and thus cheaper, we use ever-more of it."

A Toyota Prius

For this reason, the proportion of resources that we expend on lighting has remained virtually unchanged for the past three centuries, at about 0.72 percent of gross domestic product. As Saunders and his colleagues observe in their journal article, "This was the case in the UK in 1700, is the case in the undeveloped world not on grid electricity in modern times, and is the case for the developed world in modern times using the most advanced lighting technologies."

The conclusion that Saunders and his co-authors draw from this is both surprising and hard to dispute: Rather than shrinking our electricity use, the introduction of ever-more-efficient lighting technologies is much more likely to lead to "massive … growth in the consumption of light."

It's difficult to overstate what these findings mean for climate policy. In a nutshell, they tell us that while increasing energy efficiency is undoubtedly a good thing, it is most assuredly not a remedy for global warming. Or, as Saunders puts it: "Energy efficiency may be a net positive in increasing economic productivity and growth, but should not be relied upon as a way to reduce energy consumption and thus greenhouse gas emissions."

This is not an argument that should encourage anyone to go out and buy a Hummer. But we shouldn't fool ourselves into thinking that swapping our current car for a Prius or replacing our incandescent lights with energy-efficient fluorescent bulbs will strike a meaningful blow against climate change. The real fix to this problem will come when governments focus on research and development aimed at boosting the proportion of green-energy sources in overall consumption.

It may be reassuring to believe there are cheap and easy things we can do as individuals to stop global warming or that the answer is to continue chasing a chimerical global agreement on carbon cuts, as in Cancun. But the real action we can take is to press our politicians to put smarter ideas on the table.

This article comes from Project Syndicate.

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Bjørn Lomborg is an adjunct professor at the Copenhagen Business School and directs the Copenhagen Consensus Center. He is the author of The Skeptical Environmentalist, Cool It, and most recently How Much Have Global Problems Cost the World?

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