Presidential campaign hat factory: Clinton, Bush, Trump hats made in New Jersey (VIDEO).

The One Thing Bush and Clinton Agree on: Where to Get Campaign Hats

The One Thing Bush and Clinton Agree on: Where to Get Campaign Hats

Commentary about business and finance.
Dec. 7 2015 5:45 AM

Caps for Sale

When Clinton and Bush want made-in-America gear, they turn to one guy in New Jersey.


Video still by Slate

What do Hillary Clinton, Bernie Sanders, and Jeb Bush all have in common? A hat factory in Newark, New Jersey.

In 1992, Mitch Cahn quit his Wall Street job and bought a bankrupt baseball hat factory. He couldn’t compete with overseas manufacturers on cost, so he catered to a specific market: people who want their hats made in the United States. His customers include the military, progressive companies, and political candidates. Since 2004, Unionwear has made the promotional campaign hats for pretty much every Democratic presidential primary candidate—and for a bunch of the Republicans, too. In 2008, Cahn’s unionized workforce made the hats for both Obama and McCain.


Watch the video above to meet Cahn, take a tour of the Unionwear factory, and learn which political hat is outselling all the others in the 2016 campaign.

Correction, Dec. 7, 2015: This video originally misidentified several years on a chart showing the decline of U.S. apparel manufacturing employees from 1989 to 2000. The video has been updated.

Aymann Ismail is a Slate video producer/editor.

Seth Stevenson is a senior writer at Slate, where he’s been a contributor since 1997. He is the author of Grounded: A Down to Earth Journey Around the World.