Terrafugia Transition: Flying car available for mass market in one year.

Commentary about business and finance.
March 9 2011 4:29 PM

Where Is My Flying Car?

Maybe, just a year away.

The Transition by Terrafugia. Click image to expand.
The Transition by Terrafugia

It's a bird! It's a plane! It's a … Volkswagen with wings? A robotic duck? A character in a Pixar film? No. In the words of its inventors, it is a "roadable aircraft." In the terminology of our collective imagination, it is a flying car. And maybe it is coming to a garage, street, highway, airstrip, or sky near you.

The company that makes the vehicle, Terrafugia—Latin for "flee the Earth"—is a small firm based in Woburn, Mass., made up almost entirely of engineers. It says it has scores of orders for the light two-person plane it calls the Transition, and plans to start production in the next year. The idea for the company and the aircraft came to Carl Dietrich, one of Terrafugia's cofounders, while he was completing his doctorate at the Massachusetts Institute of Technology. It was, of all things, a regulatory change that sparked his imagination. In 2004, the Federal Aviation Administration created a new category of plane, light-sport aircraft. The small planes require only 20 hours of flight time for pilot certification, less time than it takes to get a beautician's license in some states. Dietrich, already an indefatigable inventor, started toying with the idea of producing a flying car that enthusiasts and businesspeople could take on short trips—300 miles, say, a full day's car trip but a quick flight—and then drive and keep at home.

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Dietrich and his cofounders came up with a design for a standard light aircraft with wings that fold up, tucking themselves close to the body of the plane for driving or extending to full wingspan for flying in just 20 seconds. This is not George Jetson's magically hovering bug: The Transition needs to take off and land at an airport. But once it is on solid land, it drives on regular paved road.

So why buy a Transition rather than a luxury car and a used Cessna, the two of which would together prove cheaper than the $190,000 or so Terrafugia plans to charge? Who needs a flying car anyway? Dietrich says the plane solves many of pilots' common problems. According to a 2002 survey, there are four main reasons that pilots do not fly more often: weather, high ownership costs, limited mobility on the ground, and long door-to-door travel times. "The Transition directly addresses every one of those problems," he says.

Such light aircraft do not fly in strong winds or rain. And if they are in air when bad weather suddenly hits, they sometimes need to land. Normally, pilots wait out storms to get home. But Transition owners, Dietrich says, can simply drive away. As for ownership costs, the Transition promises savings in fuel and hangar fees. The plane tucks into a standard-sized garage bay with its wings folded up and runs on premium-grade auto fuel, which is cheaper than the stuff most planes use. (The thing gets pretty good gas mileage, too—35 miles per gallon on the road and 25 in the air.) And since this plane is also a car, the Transition increases a pilot's mobility and decreases door-to-door travel time.

It all sounds good—but it raises the question: Why haven't we gotten this technology before? Why aren't aviation enthusiasts and traveling salespeople and Wall Street types already scooting around in such roadable light-sport aircraft? Weren't we promised flying cars decades ago?

The answer is: We actually have had flying cars, real flying cars, for decades. They just have never successfully made it into mass production. The problem has never been making flying cars. It's selling them.

It was 1917 when aviation pioneer Glenn Curtiss built his Autoplane, a big, ugly, ungainly thing that really did fly. But the entry of the United States into World War I halted any movement toward mass production. After World War II, though, the idea of personal aircraft really took off. The war left the country with tens of thousands of trained pilots and manufacturing capacity to build aircraft for them.

In the 1950s, the first model to make it to market—nearly—was the famed Taylor Aerocar, the brainchild of former Navy pilot and Seattle resident Molt Taylor. The "Car with the Built-In Freeway," as one ad put it, certainly became famous. Raul Castro, Fidel's brother, rode in one, and another appeared in the television series The Bob Cummings Show. Taylor reportedly came close to getting Detroit to produce the car, but concerns about its safety and marketability killed the deal. The Aerocar never became more than a collector's item.

Then, in the 1970s—and 1980s, and 1990s, and 2000s—aviation enthusiasts were promised the Skycar, brainchild of inventor Paul Moller. His vehicle wins style points, looking like a juiced up, floating Batmobile. But Moller never got the business end right, either. He supposedly spent a quarter-billion dollars developing the vehicle, which has never gone into production. In the 2000s, he ended up in trouble with the Securities and Exchange Commission for "false and misleading statements about the company's imminent listing on the NYSE and the Nasdaq Stock Market, the projected value of company shares after such listing, and the prospect for Skycar sales and revenue."

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