Why America has too many stores.

Commentary about business and finance.
Feb. 16 2008 7:12 AM

America Has Too Many Stores

Should anything be done about it?

A shopping mall
A shopping mall in Illinois

The carnage in retail hasn't been this bad since an anarchist bombed Chicago's Haymarket Square in 1886. In January, Liz Claiborne said it would shutter 54 Sigrid Olsen stores by mid-2008. Ann Taylor announced that 117 of its 921 stores would be closed over the next three years, and Talbots axed the Talbots Mens and Talbots Kids concepts and 22 Talbots stores. (Those muffled screams you hear are Connecticut preppies trying to suppress their rage.) Even Starbucks has scaled back its yearslong saturation-bombing campaign.

Blame that exhausted marathon run­ner, the American consumer. Fueled by cheap credit instead of PowerGel, she looked great at mile 16, but bonked at mile 23 and is now crawling to the finish line. Retail sales fell in December, putting the cap on a miserable Christmas season. Last week, the government reported that retail sales rose 3.9 percent between January 2007 and January 2008. But account for in­flation and sales of gasoline, and retail sales fell in real terms in the past year. Clearly, demand is down.

Advertisement

And supply is up. This decade's build­ing frenzy produced a bumper crop of new retail space—from McStrip malls built near new McMansions to hip new bou­tiques in the ground floors of hip new Mi­ami condo buildings. But the occupants for new retail space haven't ma­terialized. In the fourth quarter of 2007, the national retail-vacancy rate rose for the 11th straight quarter to 7.5 percent, the highest level since 1996, according to research firm Reis Inc. With new projects coming online—34 million square feet of retail space will be completed in 2008—the rate is expected to climb further to 8 percent. In the parlance of the trade, many chains are simply over-stored.

Developers opening new malls this year clearly timed the economic cycle poorly. And the cultural cycle isn't helping matters any. The extreme consumption of this current gilded age has inspired a backlash. In December, hedge-fund bil­lionaire Ray Dalio ran full-page advertise­ments in newspapers urging Americans to eschew Christmas gifts and instead make donations to charity. Maybe he's just run out of things to buy. Or maybe he's surfing the zeitgeist. "There's a glut of stores," says Judith Levine, author of Not Buying It: My Year Without Shopping. "Our physical, intellectual and emotional and psychological space is filled up with consumption." Levine laments the wholesale transformation of open spaces into enclosed retail environments (like, say, Barnes & Noble superstores, where you can buy Not Buying It). And the in­cessant bombardment of advertising may be inspiring a backlash that pushes people to consume less. The anti-con­sumer freegan movement—urbanites who try to get by through recycling, scrounging, and foraging—are taking it to the extreme. These modern Henry David Thoreaus have opted out of the whole rot­ten capitalist system. Working 60 hours per week and chasing job promotion "for the sake of buying the latest crap off the Sharper Image store shelf is no way to live," says Adam Weissman, spokesman for Freegan.info. (Hey, dude, one might say the same about diving into Dumpsters in search of day-old bread and discarded futons.)

The cultural anti-retail moment will likely pass. Thoreau lasted only 26 months in his cabin by Walden Pond. The eleva­tion of frugality into a virtue seems likely to last about as long as modern recessions do—about eight months. Still, retailers should be worrying about a real long-term threat: the Internet. The 1990s-vintage boast that e-tailers would destroy brick-and-mortar retailers all but disappeared after the NASDAQ went bust in 2001. But e-com­merce has quietly been growing at a rate far higher than that of the overall econo­my. For the last four years, online retail sales have grown at an annual rate of more than 20 percent. In 2007, such sales, ex­cluding travel, rose 21 percent to $175 bil­lion, accounting for 7 percent of total retail sales. "Online retail is growing a heck of a lot faster than the rest of the pie," says Sucharita Mulpuru, an analyst at Forrester Research. Last year, online sales accounted for 45 percent of computer hardware, soft­ware, and peripheral sales; 19 percent of toys and videogames; and 19 percent of baby products. In the coming years, retailers, who are integrating online sales into their business models, simply won't need the same amount of acreage. The upshot: Demand for retail space is likely to grow at a pace far slower than that of the overall economy.

For 2008, Reis projects there will be 159 million square feet vacant—that's 5.7 square miles, or roughly six times the size of Monaco. * But landlords shouldn't lose faith just yet. While vacancy rates are high in some depressed markets—15 percent in Syracuse, N.Y.—there's no imminent danger of America's malls turning into ghost towns. The minute the credit crunch breaks, consumers will surely hit the malls with a vengeance. Americans have always excelled at adaptive reuse. Judith Levine suggests that superannuated Sears and Kmarts could be turned into municipal swimming pools or community buildings. Some empty strip malls could be repurposed into warehouses for online retailers. I'll bet a few rogue freegans are already planning to monetize all the junk their colleagues collect by opening secondhand stores.

Correction, Feb. 19, 2008: Because of a rounding error, the sentence misstated how much retail office space could be vacant, according to an expert's projection. The estimate of 159 million square feet is equivalent to 5.7 square miles, not 5.5 square miles as originally stated. (Return to the corrected sentence.)

Daniel Gross is a longtime Slate contributor. His most recent book is Better, Stronger, Faster. Follow him on Twitter.

TODAY IN SLATE

The World

How Canada’s Shooting Tragedies Have Shaped Its Gun Control Politics

Where Ebola Lives Between Outbreaks

Gunman Killed Inside Canadian Parliament; Soldier Shot at National Monument Dies

Sleater-Kinney Was Once America’s Best Rock Band

Can it be again?

Paul Farmer: Up to 90 Percent of Ebola Patients Should Survive

Is he right?

Science

“I’m Not a Scientist” Is No Excuse

Politicians brag about their ignorance while making ignorant decisions.

Technology

Driving in Circles

The autonomous Google car may never actually happen.

In Praise of 13th Grade: Why a Fifth Year of High School Is a Great Idea 

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

  News & Politics
The World
Oct. 22 2014 6:30 PM The Tragedies That Have Shaped Canada's Gun Politics
  Business
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
  Life
Gentleman Scholar
Oct. 22 2014 5:54 PM May I Offer to Sharpen My Friends’ Knives? Or would that be rude?
  Double X
The XX Factor
Oct. 22 2014 4:27 PM Three Ways Your Text Messages Change After You Get Married
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
  Arts
Brow Beat
Oct. 22 2014 9:19 PM The Phone Call Is Twenty Minutes of Pitch-Perfect, Wrenching Cinema
  Technology
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Wild Things
Oct. 22 2014 2:42 PM Orcas, Via Drone, for the First Time Ever
  Sports
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.