3. Well-placed skeptics. Not all the players are jumping into the social networking pool with two feet. Viacom's name hasn't been mentioned in connection with any of the large sites. And last week, once-burned-twice-shy Richard Parsons, the CEO of Time Warner, told ($ required) the Financial Times that his company wasn't particularly interested in Facebook and YouTube. "Valuations that are put on those businesses that currently make no money are astronomical and you have to have a big leap of faith."
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