4. Our colleague John Huey, who literally wrote the book on Wal-Mart, advises that Arkansas (pronounced Ar-Kan-Saw), is located on the west side of the Mississippi River and is bordered by Missouri to the north and Louisiana to the south. JetBlue doesn't fly there. Yet. We're working on it.
5. Preliminary focus groups show that the response to the following proposed articles was tepid: "Carrie Bradshaw Shops for Shoes at Wal-Mart," "324 Things We Hate About Hunters," "Arundhati Roy: The Goddess of Small Portions," and "Live From New York: It's Janeane Garofalo." The excerpt from the new Plum Sykes novel didn't go over well, either. Back to the drawing board. This may be a big-box retailer, people, but we've got to think outside the box!
6. Wal-Mart demands that all vendors keep a lid on costs, so it can pass along low prices to its customers. As a result, special efforts should be made to employ journalists, photographers, and designers from lower-cost overseas locations. (Note: Park Slope no longer qualifies as a lower-cost offshore location.) Please monitor the Web site of the Shenzhen Observer and party pictures from MediaBistroBangalore for prospects.