Hummer and Prius war for America's auto soul.
Hummer and Prius war for America's auto soul.
Commentary about business and finance.
Feb. 26 2004 4:03 PM

Hummer vs. Prius

The surprising winner in the war for America's auto soul.

(Continued from Page 1)

The demand for the Prius is pushing Toyota to install hybrid technology in other models, including SUVs. Also, it's spurring other automakers to adapt hybrid motors. Apparently, there's even a hybrid version of the Hummer in the works.

Daniel Gross is a longtime Slate contributor. His most recent book is Better, Stronger, Faster. Follow him on Twitter.

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