Hummer and Prius war for America's auto soul.

Hummer and Prius war for America's auto soul.

Commentary about business and finance.
Feb. 26 2004 4:03 PM

Hummer vs. Prius

The surprising winner in the war for America's auto soul.

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The demand for the Prius is pushing Toyota to install hybrid technology in other models, including SUVs. Also, it's spurring other automakers to adapt hybrid motors. Apparently, there's even a hybrid version of the Hummer in the works.

Daniel Gross is a longtime Slate contributor. His most recent book is Better, Stronger, Faster. Follow him on Twitter.

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