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You're Not Rich, but Now You Can Fake It

How Starbucks coffee, BMW cars, and Godiva chocolates have become luxuries for the masses.

(Continued from Page 1)

Correction, Sept. 1, 2004: The article originally misspelled Thorstein Veblen's first name as "Thorsten."

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Daniel Gross is the Moneybox columnist for Slate and the business columnist for Newsweek. You can e-mail him at moneybox@slate.com and follow him on Twitter. His latest book, Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation, has just been published in paperback.

Photograph of the BMW 330i on Slate's home page from PR Newswire Photo Service.