How to fake being rich.

Commentary about business and finance.
Oct. 1 2003 6:26 PM

You're Not Rich, but Now You Can Fake It

How Starbucks coffee, BMW cars, and Godiva chocolates have become luxuries for the masses.

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Correction, Sept. 1, 2004: The article originally misspelled Thorstein Veblen's first name as "Thorsten."

Daniel Gross is a longtime Slate contributor. His most recent book is Better, Stronger, Faster. Follow him on Twitter.

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