Restoration's need for growth—if you can't turn a profit with 90 stores, the thinking goes, you've got to get bigger—led it to expand into places that were bourgeois but not bohemian: Buford, Ga.; Metairie, La.; Grandville, Miss.; and Kansas City, Mo. It turns out that expensive soaps and towel bars aren't necessarily habit-forming. And it turns out that the natural market for Restoration Hardware may have been limited, like the audience for Bobo passions like art-house cinema or Afghan cuisine.
TODAY IN SLATE
Forget Oculus Rift
This $25 cardboard box turns your phone into an incredibly fun virtual reality experience.
The Congressional Republican Digging Through Scientists’ Grant Proposals
Renée Zellweger's New Face Is Too Real
Sleater-Kinney Was Once America’s Best Rock Band
Can it be again?
Whole Foods Is Desperate for Customers to Feel Warm and Fuzzy Again
I’m 25. I Have $250.03.
My doctors want me to freeze my eggs.
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Smash and Grab
Will competitive Senate contests in Kansas and South Dakota lead to more late-breaking races in future elections?