Ad Report Card: The Return of Harry and Louise
If you are interested in sorting through the heated debate over stem-cell research and cloning, there's plenty out there to read and think about and debate. On the other hand, if that's too much trouble, you could just watch a couple of ads and let someone else make up your mind for you, in 60 seconds or less. For instance, two commercials featuring the famous Harry and Louise characters from the 1993 assault on Clinton's health-care reform can be viewed by clicking the stills below.
Harry and Louise, at it again The first ad: It's morning in an American kitchen. There's Louise, the middle-aged, no-nonsense wife, and here comes Harry, her mate, furrowing his brow at the newspaper. "What's with this stem-cell research debate?" he asks.
"A lot of people in Congress have their facts confused," Louise informs him, adding in an exasperated tone that "one bill puts scientists in jail for working to cure our niece's diabetes." Here the words "U.S. Senate Bill 1899" flash on the screen.
Harry, puzzled in the face of government stupidity, says, "So, cure cancer, go to jail?" Louise, in her disgust, sounds almost smug: "Alzheimer's. Heart disease. Take your pick." Harry, grasping to understand it all, asks, "Is it cloning?"
"No," Louise replies, as if addressing a child. "It uses an unfertilized egg and a skin cell." She confirms that the process doesn't make babies, "just life-saving cures."
"For that we go to jail?" Harry says, appalled. In answer Louise remarks: "We should log on and tell Congress. They can stop human cloning without stopping life-saving research." The spot closes on the words "Stop Brownback-Landrieu" and gives the Web address of the sponsoring organization, www.curesnow.org.
Louise and her niece roll out the hyperboles The second ad: Louise is back, this time with her niece. They're collaborating on some sort of Martha Stewart-esque flower project, and actually, in her teal work shirt, Louise looks a lot like Martha. In any case, she warns her niece to "watch those thorns," to which the girl replies that she takes her insulin shots everyday. Then she asks, "Why were you and Uncle Harry talking about going to jail?"
"Some people want to outlaw Americans using the most promising cures," Aunt Louise says. "For my diabetes?" the waif asks.
"Lots of diseases. They use a bit of your skin and an egg cell. Scientists are working on it all over the world." In light of this, the girl asks, couldn't she simply go to Europe if scientists there develop a cure? Louise replies, "Your parents could go to jail."
"Who'd pass a law like that?!" the child blurts out. This is just too much for Louise, who hugs the girl, closes her eyes, and whispers, "Oh, sweetie." Again a closing-title screen reminds us of the targeted bill and the sponsor.
Rob Walker is a contributing writer for the New York Times Magazine and Design Observer and the author of Buying In.


