Are You Eating What You Think You’re Eating?
Steve Palumbi’s molecular forensics exposes the seedy side of seafood.
Don’t Have Health Insurance? Start Your Own Insurance Company!How Sara Horowitz created affordable health care benefits for freelancers.
The Giant Squid StalkerEdith Widder uses light to communicate with mysterious animals in the deep sea.
How To Write a Muffin RecipeDeb Perelman—the wildly popular blogger and author of The Smitten Kitchen Cookbook—talks process.
How To Make a Justin Bieber SongProducer Ariel Rechtshaid explains every holler and handclap in “Thought of You.”
How To Make Dinner Like Theater (but Not Dinner Theater)A restaurant in Chicago puts on a different show every four months.
Rob Liefeld’s Sharper ImageAn oft-mocked comics artist gives away his characters—and creates something great.
Lutzes, Axels, and Toe Loops, Oh My!How elite figure skater Brianna Laxson spins, jumps, and somehow lands on her feet.
Can This Man Save Pinball?An arcade entrepreneur has a plan to resuscitate the dying pastime—with a little help from the Wizard of Oz.
The Puffin CharmerBy thinking like a social bird, Stephen Kress brought puffins back to the United States.