Rockefeller strove for “efficiency in giving” just as in his business pursuits, in order “to solve the problem of giving money away without making paupers of those who receive it." It’s an instinct that two of today’s wealthiest—Bill Gates and Warren Buffett—share. The pair’s donations to Gates’ foundation made it a $40 billion juggernaut. And they don’t just want to give their own cash away; they want their fellow billionaires to pledge to give the majority of their wealth to philanthropy. That makes Gates, Buffett, and the many who wish to emulate them all longshots for trillionaire status.
Following in Rockefeller’s footsteps in the extraction business isn’t a sure bet, either. There surely are still billions to be had in oil, but trillions? In an already competitive industry, production has gotten more complicated and expensive. Rockefeller built Standard Oil in the early days of the commercial oil business and relentlessly absorbed competitors to create a monopoly. So tight was his grip on the market that it spurred the antitrust movement, which hinders his successors from achieving the same sort of dominance. As Rockefeller’s oil prepotency waned, global production flourished; in a frantically developing industrialized world, oil reserves took on strategic importance. That meant the countries resting atop oil reserves weren’t going to let it go. Governments have become accustomed to demanding a larger share of the profits for themselves.
Could a new wonder mineral arise to anoint a new Rockefeller? It’s certainly possible. With the explosion of mobile technology from cellphones to laptops to hybrid cars, the insatiable need for batteries has made rare Earth metals a hot commodity. But they, too, are found within national boundaries. In fact, 97 percent of the world’s rare Earth metals are found in China, giving the country a virtual Rockefeller-like monopoly that it won’t let slip away.
A century ago, the world’s wealthiest rode a wave of industrialization in the U.S. that ushered in a Gilded Age. The explosion of communication technology and transportation transformed the American economy into a truly national marketplace. It was a period that created the American middle class, as well as setting the stage for American industrialists to accumulate vast fortunes. Today, a similar process is occurring on a global scale. Global communication and transportation lines have now stretched beyond borders and fuelled the growth of a global middle class. Programmers in India are now part of the labor pool for American companies, which in turn makes them new consumers. That’s not to say that the distribution of wealth has gotten more equal, but more wealth than ever in more parts of the world could set the stage for a trillionaire to emerge.
The two industries are best positioned to take a billionaire to the next level are technology and retail, for the same reason: Both use a global labor pool to make affordable products, inexpensive enough that workers can soon become the consumers of the products they are making. Of course, the tech industry is building on Internet infrastructure to create billionaires faster than ever. In October 2010, photo-sharing social network Instagram came into being; less than two years and a mere 13 employees later, Facebook snapped up the company for a cool billion. A look at the Forbes list of the world’s wealthiest shows that the rise of technology and telecommunications has made a big impact: Mexico’s Carlos Slim, who vies with Gates for the top spot on global-richest lists, made the bulk of his fortune in telecom.
Lurking just below these technology magnates are Amancio Ortega, the founder of Zara; the Walton family and their ubiquitous Walmart chain; the Mars family of candy fame; Stefan Persson, chairman of H&M; and Jeff Bezos of Amazon. The rise of these individuals and families is perhaps more surprising than that of Gates, Slim, and their peers—and may be revealing about the clearest sustainable path to 10 figures. These magnates are best positioned, in different ways, to find and use available labor no matter where it is. That will help them sell their products at prices that a wealthier world will be able to afford most quickly. For that to happen, they’ll need emerging markets to continue emerging, creating not only employees but customers, too. If that happens, in two generations—about 60 years—Credit Suisse predicts there could be as many as 11 trillionaires walking among us.
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