See the Super Bowl Ads—Before the Super Bowl
Spots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.
You used to have to wait for Super Bowl Sunday to see the Super Bowl ads—and many viewers still tune in to see which celebrity will be endorsing which product in an innovative and outrageous way that just might justify the millions of dollars companies spend on 30-second spots. These days, however, advertisers are increasingly debuting advertisements well before the big game, which makes the products and commercials topics for discussion long before kickoff.
Our ad critic, Seth Stevenson, prefers to view the ads within the context of Super Bowl evening, so he'll be weighing in with his reviews first thing Monday morning. Until then, check out some of the spots that have debuted early and either air your thoughts in the comments section or email them to firstname.lastname@example.org—he'll factor your reactions into his post.
A computer-animated fish lovingly sings a cover of Blackstreet’s “No Diggity” to a bottle of Beck’s Sapphire.
Parents come home to a party being hosted by their teenage son and join in after sampling the product.
A group of senior citizens indulge in a boisterous night of clubbing set to a Spanish rendition of “We Are Young” by fun.
Kaley Cuoco is a genie who grants a family multiple wishes after bringing home their new Toyota RAV4.
A couple driving on the highway is stuck behind various obstacles including an overloaded moving vehicle, a trailer transporting horses, and a semi hauling hazardous waste before speedily passing ahead to the front.
Erin Coulehan is a Slate intern.