See the Super Bowl Ads—Before the Super Bowl

Advertising deconstructed.
Feb. 3 2013 9:00 AM

See the Super Bowl Ads—Before the Super Bowl

Spots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.

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All State
“Mayhem: Apple”
The charismatic “Mayhem” stars as the forbidden fruit and is bitten by both Adam and Eve before wreaking havoc on history.

Axe Apollo
“Lifeguard”
A lifeguard comes to the rescue of a struggling swimmer, punching a shark before carrying her to the shore. She comes to and leaves him for an astronaut—touting an Axe promotion that will send lucky Axe purchasers to space.

Go Daddy
“Your Big Idea.CO”
Danica Patrick has a cameo in an ad featuring a series of wives encouraging their husbands to put their “big ideas” online first.

Speed Stick
“Unattended Laundry”
A man at a laundromat removes a woman’s garments from the dryer, dropping a pair of her panties only to be caught by the woman.

Mercedes Benz
“Soul”
A satanic Willem Dafoe propositions a man to sell his soul in exchange for everything he could ever want, which includes being on the arm of Kate Upton, dancing with Usher, and owning a Mercedes CLA-class.

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