See the Super Bowl Ads—Before the Super Bowl

Advertising deconstructed.
Feb. 3 2013 9:00 AM

See the Super Bowl Ads—Before the Super Bowl

Spots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.

(Continued from Page 1)

All State
“Mayhem: Apple”
The charismatic “Mayhem” stars as the forbidden fruit and is bitten by both Adam and Eve before wreaking havoc on history.

Axe Apollo
“Lifeguard”
A lifeguard comes to the rescue of a struggling swimmer, punching a shark before carrying her to the shore. She comes to and leaves him for an astronaut—touting an Axe promotion that will send lucky Axe purchasers to space.

Go Daddy
“Your Big Idea.CO”
Danica Patrick has a cameo in an ad featuring a series of wives encouraging their husbands to put their “big ideas” online first.

Speed Stick
“Unattended Laundry”
A man at a laundromat removes a woman’s garments from the dryer, dropping a pair of her panties only to be caught by the woman.

Mercedes Benz
“Soul”
A satanic Willem Dafoe propositions a man to sell his soul in exchange for everything he could ever want, which includes being on the arm of Kate Upton, dancing with Usher, and owning a Mercedes CLA-class.

TODAY IN SLATE

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

Trending News Channel
Sept. 19 2014 1:11 PM Watch Flashes of Lightning Created in a Lab  
  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 21 2014 12:43 PM Watch Rachel Dratch and Tina Fey Do a Second City Sketch in 1997
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 21 2014 8:00 AM An Astronaut’s Guided Video Tour of Earth
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.