What's more, the people in the ads come off as insecure, damaged goods. Frankly, I wouldn't want them in my dating pool. Especially not that woman wearing a mini-vest over a scoop-neck top. Lady, your first step to getting a date is ditching that unfortunate ensemble. Grade: A for the gay-themed ad, C- for the others.
Housekeeping item: In a recent Ad Report Card about vitaminwater, I said that Gatorade would never use a nonathlete celebrity in its ads. Several readers pointed out that rapper L.L. Cool J appeared in a Gatorade ad in 2004. True! Mama said knock me out! In my defense, three years is a lifetime when it comes to brand image. I still don't think the Gatorade of 2007 would feature a nonsports celebrity in an ad. (Now watch Elton John show up in a new Gatorade campaign next week.)