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Ad Report Card :
Advertising deconstructed.
The Girl in the Shower
More cheap feminism from Dove.
(Continued from Page 1)
Grade: C-. There are two lonely bright spots in this ad: 1) The showering woman's charming smile just before the fade-out. 2) The cameo appearance from the lovely Sara Ramirez. By the way, I do like the spot, with nude older babes, for Dove's line of "pro-age" products. Why? Because it's aspirational! Women of a certain age will aspire to look like the fit, attractive senior citizens featured in the ad. It ain't rocket science.
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