As for the appropriateness of the ads, and all the outraged reaction: They don't really bother me much. Volkswagen says it's trying to keep the spots from airing before 9 p.m., so little kids are less likely to see them. And part of me thinks it's healthy for us to contemplate our mortality during the breaks in our sitcoms.
Note to readers: Ad Report Card will be at the Clio Awards next week. If there's anything you'd like me to cover, or if you have tips on interesting people to meet or which parties have open bars, please send them to firstname.lastname@example.org.