Car ads that look like iPod ads.

Advertising deconstructed.
Jan. 30 2006 5:29 AM

Apple Jacking

Car ads that look like iPod ads.

(Continued from Page 1)

Perry-Lube says Ford is shifting its focus away from trucks and SUVs, and that the midsize car market skews younger. "We haven't sold cars to this audience in a while," she notes. The rust shows.

Grade: C-. What's wholly unclear is why Apple would want the iPod linked with Ford. Perry-Lube says Ford asked for permission to show an iPod in the ad and got it. But no money changed hands, which is slightly astonishing to me. If I were Apple, I'd have been far more reluctant to slum it with a slowly crumbling, manifestly uncool automaker. It could dilute the iPod's hip factor, no?

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