Perry-Lube says Ford is shifting its focus away from trucks and SUVs, and that the midsize car market skews younger. "We haven't sold cars to this audience in a while," she notes. The rust shows.
Grade: C-. What's wholly unclear is why Apple would want the iPod linked with Ford. Perry-Lube says Ford asked for permission to show an iPod in the ad and got it. But no money changed hands, which is slightly astonishing to me. If I were Apple, I'd have been far more reluctant to slum it with a slowly crumbling, manifestly uncool automaker. It could dilute the iPod's hip factor, no?
TODAY IN SLATE
Justice Ginsburg’s Crucial Dissent in the Texas Voter ID Case
The Jarring Experience of Watching White Americans Speak Frankly About Race
How Facebook’s New Feature Could Come in Handy During a Disaster
The Most Ingenious Teaching Device Ever Invented
Sprawl, Decadence, and Environmental Ruin in Nevada
You Should Be Able to Sell Your Kidney
Or at least trade it for something.
- Texas Lab Worker on Cruise Tests Negative for Ebola as Dallas Hospital Apologizes
- Police Use Tear Gas to Break Up College Pumpkin Festival Turned Violent
- Racist Rancher Cliven Bundy Challenges Eric Holder in Bizarre Campaign Ad
- Supreme Court Allows Texas Law That Accepts Handgun Permits but not College IDs to Vote
An All-Female Mission to Mars
As a NASA guinea pig, I verified that women would be cheaper to launch than men.