The Best Ad on Television
The brilliance of Geico's "Tiny House."
Grade: A-. Bonus factoid: The Martin Agency, which made the "Tiny House" and "Cavemen" spots, was also behind the legendary Quiznos spongmonkeys. This makes sense, as both Quiznos and Geico are underdogs in their categories and were looking to stir up attention. The spongmonkeys have been unceremoniously dropped from the Quiznos campaign, but I've got good news—I just saved a bunch of money on my car insurance! (No, really, I did. I might as well fess up: I'm a Geico customer.)
Correction, Aug. 2, 2005: The original version of this article misquoted the caveman in the ad. Return to the corrected sentence.
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Seth Stevenson is a frequent contributor to Slate. He is the author of Grounded: A Down to Earth Journey Around the World.
Still from "Tiny House" television commercial courtesy the Martin Agency.