Ad Report Card

The Super Bowl Ad Report Card

The best and worst spots of 2014.

Aug. 26 2013 6:00 AMDesigned by Doofuses in CaliforniaApple’s new ads make the company look lame.
Feb. 3 2013 9:00 AMSee the Super Bowl Ads—Before the Super BowlSpots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.
Feb. 7 2011 7:58 AMThe Best and Worst Super Bowl AdsDarth Vader and Eminem win. Kim Kardashian loses.
June 7 2010 7:22 AMThe Greatest Ad I've Ever SeenNike's epic, witty, wonderful new World Cup ad.
May 10 2010 9:44 AMWorld of AdcraftThe government video game that teaches kids about the perils of advertising.
March 29 2010 2:08 PMPsychedelic Cat FoodWhy is the new Friskies ad so trippy?
Feb. 1 2010 7:16 AMSoft SellWhy quiet, understated TV ads are so effective.
Dec. 28 2009 9:55 AMAds We HateSlate readers sound off on the year's worst commercials.
Nov. 30 2009 12:20 PMWho Drinks Ketel One in a Recession?The smartest way for ads to allude to the economy.
Nov. 9 2009 3:11 PMCan Cougars Sell Cough Drops?A mom and her son's roommate share a naughty moment in a spot for Halls Refresh.
Oct. 12 2009 1:08 PMEnter the Big CheeseIs it smart to put your CEO in your ad campaign?
Aug. 10 2009 12:07 PMIs Television Over?An intriguing new book about the ad recession's next victim.
July 6 2009 1:16 PMAre You There God? It's Me, Madison Avenue.How to make an ad for a church.
June 8 2009 6:58 AMIs There a Gay Couple in That Insurance Ad?A progressive new campaign from Progressive.
May 15 2009 1:33 PMAbe Lincoln Does the NastyAnd other great ads honored at the Clio advertising awards.
Feb. 4 2013 6:58 AMThe Best and Worst Super Bowl AdsGo Daddy is sexist, Amy Poehler is charming, and BlackBerry reminds us all why we don’t have BlackBerries.
Feb. 6 2012 2:33 AMThe Best and Worst Super Bowl AdsThe Coke bears weren't cute enough, and Budweiser went Ken Burns.
June 28 2010 12:14 PMAds We HateSlate readers on the most stupid, annoying, and wrongheaded commercials on television.
May 27 2010 3:45 PMThese Are the Year's Best Ads?A dispatch from the Clio Awards.
May 3 2010 11:58 AMNice Cans!Miller Lite's bizarre new campaign is all about beverage containers.
Feb. 8 2010 7:31 AMThe Best and Worst Super Bowl AdsGoogle wins. Talking babies lose.
Jan. 11 2010 5:45 PM"Like Cardboard"The weird new Domino's ads that bash the company's pizza.
Dec. 7 2009 1:31 PMIndie Sweethearts Pitching ProductsNew ads from Zooey Deschanel, Ellen Page, and Luke Wilson.
Nov. 16 2009 2:11 PMSide Effects May Include …Yes, they give out awards for pharmaceutical ads.
Oct. 26 2009 1:56 PMWalt Whitman Thinks You Need New JeansA stirring new ad campaign from Levi's.
Sept. 21 2009 10:02 AMThat Mayonnaise Has Attitude!Miracle Whip's hipster ad campaign is risible—and oddly effective.
July 13 2009 6:55 AMHow New Is "New"? How Improved Is "Improved"?The people who keep advertisers honest.
June 22 2009 11:16 AMwill.i.shillThe Black Eyed Peas have a splashy new ad for Target. Is "selling out" a thing of the past?
May 25 2009 6:46 AMThe Most Interesting Man in the WorldThe star of Dos Equis' new ad campaign is too cool to shill beer.
April 20 2009 1:43 PMWho Hired This Kid To Pitch Windows?Microsoft's recent string of extraordinarily bad ads.

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