Ad Report Card

The Super Bowl Ad Report Card

The best and worst spots of 2014.

Seth Stevenson
Aug. 26 2013 6:00 AMDesigned by Doofuses in CaliforniaApple’s new ads make the company look lame.Seth Stevenson
Feb. 3 2013 9:00 AMSee the Super Bowl Ads—Before the Super BowlSpots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.Erin Coulehan
Feb. 7 2011 7:58 AMThe Best and Worst Super Bowl AdsDarth Vader and Eminem win. Kim Kardashian loses.John Swansburg
June 7 2010 7:22 AMThe Greatest Ad I've Ever SeenNike's epic, witty, wonderful new World Cup ad.Seth Stevenson
May 10 2010 9:44 AMWorld of AdcraftThe government video game that teaches kids about the perils of advertising.Seth Stevenson
March 29 2010 2:08 PMPsychedelic Cat FoodWhy is the new Friskies ad so trippy?Seth Stevenson
Feb. 1 2010 7:16 AMSoft SellWhy quiet, understated TV ads are so effective.Seth Stevenson
Dec. 28 2009 9:55 AMAds We HateSlate readers sound off on the year's worst commercials.Seth Stevenson
Nov. 30 2009 12:20 PMWho Drinks Ketel One in a Recession?The smartest way for ads to allude to the economy.Seth Stevenson
Nov. 9 2009 3:11 PMCan Cougars Sell Cough Drops?A mom and her son's roommate share a naughty moment in a spot for Halls Refresh.Seth Stevenson
Oct. 12 2009 1:08 PMEnter the Big CheeseIs it smart to put your CEO in your ad campaign?Seth Stevenson
Aug. 10 2009 12:07 PMIs Television Over?An intriguing new book about the ad recession's next victim.Seth Stevenson
July 6 2009 1:16 PMAre You There God? It's Me, Madison Avenue.How to make an ad for a church.Seth Stevenson
June 8 2009 6:58 AMIs There a Gay Couple in That Insurance Ad?A progressive new campaign from Progressive.Seth Stevenson
May 15 2009 1:33 PMAbe Lincoln Does the NastyAnd other great ads honored at the Clio advertising awards.Seth Stevenson
Feb. 4 2013 6:58 AMThe Best and Worst Super Bowl AdsGo Daddy is sexist, Amy Poehler is charming, and BlackBerry reminds us all why we don’t have BlackBerries.Seth Stevenson
Feb. 6 2012 2:33 AMThe Best and Worst Super Bowl AdsThe Coke bears weren't cute enough, and Budweiser went Ken Burns.Seth Stevenson
June 28 2010 12:14 PMAds We HateSlate readers on the most stupid, annoying, and wrongheaded commercials on television.Seth Stevenson
May 27 2010 3:45 PMThese Are the Year's Best Ads?A dispatch from the Clio Awards.Seth Stevenson
May 3 2010 11:58 AMNice Cans!Miller Lite's bizarre new campaign is all about beverage containers.Seth Stevenson
Feb. 8 2010 7:31 AMThe Best and Worst Super Bowl AdsGoogle wins. Talking babies lose.Seth Stevenson
Jan. 11 2010 5:45 PM"Like Cardboard"The weird new Domino's ads that bash the company's pizza.Seth Stevenson
Dec. 7 2009 1:31 PMIndie Sweethearts Pitching ProductsNew ads from Zooey Deschanel, Ellen Page, and Luke Wilson.Seth Stevenson
Nov. 16 2009 2:11 PMSide Effects May Include …Yes, they give out awards for pharmaceutical ads.Seth Stevenson
Oct. 26 2009 1:56 PMWalt Whitman Thinks You Need New JeansA stirring new ad campaign from Levi's.Seth Stevenson
Sept. 21 2009 10:02 AMThat Mayonnaise Has Attitude!Miracle Whip's hipster ad campaign is risible—and oddly effective.Seth Stevenson
July 13 2009 6:55 AMHow New Is "New"? How Improved Is "Improved"?The people who keep advertisers honest.Seth Stevenson
June 22 2009 11:16 AMwill.i.shillThe Black Eyed Peas have a splashy new ad for Target. Is "selling out" a thing of the past?Seth Stevenson
May 25 2009 6:46 AMThe Most Interesting Man in the WorldThe star of Dos Equis' new ad campaign is too cool to shill beer.Seth Stevenson
April 20 2009 1:43 PMWho Hired This Kid To Pitch Windows?Microsoft's recent string of extraordinarily bad ads.Seth Stevenson

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