Ad Report Card
Ad Report Card

The Best and Worst Super Bowl Ads

From the odious commercial for Ram trucks to the truly bizarre one for Diet Coke Twisted Mango. Dilly dilly? Dilly dilly.

Justin Peters
Feb. 6 2017 2:05 AMThe Best and Worst Super Bowl AdsA report card for 2017’s big game.Seth Stevenson
Feb. 4 2016 5:39 AMThe Worst Super Bowl Ad of All TimeIt was made by the same company that did the best one.Justin Peters
Feb. 2 2015 1:35 AMThe Super Bowl Ad Report CardThe best and worst commercials of 2015.Seth Stevenson
Feb. 3 2014 7:08 AMThe Super Bowl Ad Report CardThe best and worst spots of 2014.Seth Stevenson
Aug. 26 2013 6:00 AMDesigned by Doofuses in CaliforniaApple’s new ads make the company look lame.Seth Stevenson
Feb. 3 2013 9:00 AMSee the Super Bowl Ads—Before the Super BowlSpots from Mercedes, Speed Stick, Toyota, and other brands that released their commercials online before the game.Erin Coulehan
Feb. 7 2011 7:58 AMThe Best and Worst Super Bowl AdsDarth Vader and Eminem win. Kim Kardashian loses.John Swansburg
June 7 2010 7:22 AMThe Greatest Ad I've Ever SeenNike's epic, witty, wonderful new World Cup ad.Seth Stevenson
May 10 2010 9:44 AMWorld of AdcraftThe government video game that teaches kids about the perils of advertising.Seth Stevenson
March 29 2010 2:08 PMPsychedelic Cat FoodWhy is the new Friskies ad so trippy?Seth Stevenson
Feb. 1 2010 7:16 AMSoft SellWhy quiet, understated TV ads are so effective.Seth Stevenson
Dec. 28 2009 9:55 AMAds We HateSlate readers sound off on the year's worst commercials.Seth Stevenson
Nov. 30 2009 12:20 PMWho Drinks Ketel One in a Recession?The smartest way for ads to allude to the economy.Seth Stevenson
Nov. 9 2009 3:11 PMCan Cougars Sell Cough Drops?A mom and her son's roommate share a naughty moment in a spot for Halls Refresh.Seth Stevenson
Oct. 12 2009 1:08 PMEnter the Big CheeseIs it smart to put your CEO in your ad campaign?Seth Stevenson
Feb. 8 2016 12:12 AMThe Best Super Bowl AdsAnd the worst ones, 2016 edition.Seth Stevenson
Aug. 4 2015 6:24 PMHillary Wants to Tell You About Her MomClinton appeals to women in her first campaign spots.Seth Stevenson
Oct. 3 2014 10:03 AMAnd the Greatest Ad of the Year Was …A dispatch from the Clios.Seth Stevenson
Sept. 21 2013 9:09 PMDesigned by Doofuses in CaliforniaApple’s new ads make the company look lame.Seth Stevenson
Feb. 4 2013 6:58 AMThe Best and Worst Super Bowl AdsGo Daddy is sexist, Amy Poehler is charming, and BlackBerry reminds us all why we don’t have BlackBerries.Seth Stevenson
Feb. 6 2012 2:33 AMThe Best and Worst Super Bowl AdsThe Coke bears weren't cute enough, and Budweiser went Ken Burns.Seth Stevenson
June 28 2010 12:14 PMAds We HateSlate readers on the most stupid, annoying, and wrongheaded commercials on television.Seth Stevenson
May 27 2010 3:45 PMThese Are the Year's Best Ads?A dispatch from the Clio Awards.Seth Stevenson
May 3 2010 11:58 AMNice Cans!Miller Lite's bizarre new campaign is all about beverage containers.Seth Stevenson
Feb. 8 2010 7:31 AMThe Best and Worst Super Bowl AdsGoogle wins. Talking babies lose.Seth Stevenson
Jan. 11 2010 5:45 PM"Like Cardboard"The weird new Domino's ads that bash the company's pizza.Seth Stevenson
Dec. 7 2009 1:31 PMIndie Sweethearts Pitching ProductsNew ads from Zooey Deschanel, Ellen Page, and Luke Wilson.Seth Stevenson
Nov. 16 2009 2:11 PMSide Effects May Include …Yes, they give out awards for pharmaceutical ads.Seth Stevenson
Oct. 26 2009 1:56 PMWalt Whitman Thinks You Need New JeansA stirring new ad campaign from Levi's.Seth Stevenson
Sept. 21 2009 10:02 AMThat Mayonnaise Has Attitude!Miracle Whip's hipster ad campaign is risible—and oddly effective.Seth Stevenson

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