Second Acts

Life Is Sweet

Brian Noyes left a successful career in magazine publishing to start his own bakery.

In Virginia hunt country, 47 miles from Washington, D.C., you’ll find the town of Warrenton, population 9,735. On Main Street, across from the town library and next to the courthouse, there’s a small, refurbished filling station with a cherry-red pickup truck parked out front. This Norman Rockwell painting come to life is the work of Brian Noyes, 56, who, after more than 25 years in magazine publishing, decided to chuck it all in to start Red Truck Bakery.

Noyes helped launch local magazines in Tampa, Fla., Detroit, and Houston, then he moved to Washington, D.C., in 1984 to help the Washington Post redesign its Sunday magazine. He also served stints as art director at House & GardenPreservation, and Smithsonian magazines. But no matter where he worked, Noyes says, he always brought in tarts and pies for his co-workers.