Editor's note: Pho Ny Minh, deputy assistant press secretary for online media at the Bush campaign headquarters in Austin, Texas, refused to confirm or deny the authenticity of this document.
29 February 1990
To: Gov. George W. Bush, Jebby, Poppy, and Babs
From: Slogan Office—Department of Themes
Cc: Alliteration Committee
Re: Revised slogan launch schedule
Our slogan rollout continues, albeit on a slightly altered schedule.
"Reformer With Results" is working as we predicted. Yes, we had to introduce it six months early, but we should let reporters know that it was in our plans all along. When asked to comment, the governor can then admit his mistake. Humanizes him.
Here is the rest of the planned slogan launches:
1) Now through Super Tuesday: "Liberal With His Love." We're moving this into heavy rotation in Northern California to recapture soccer moms and closeted gays disgruntled with the governor's perceived shift to the right. Love theme keeps Christian right on board, according to our latest polling.