It's the night of the office party, and the staffs of each of the Digital City Studio productions-- ?'web, Total New York (a hipster online magazine), WebGuide (a search engine and listing service), and Digital City New York (a forthcoming local guide)--have gathered to toast another calendar year of producing original Web content. For äda'web, online since 1995, this is the 12th"Web year" of its existence. (They say a Web year is three months, although this may be slowing down.) Some names have been changed to protect against retaliation. James (production manager, Total New York): I've been responsible for the collapse of a number of New Media companies. I was at Voyager. Leigh Perrin (ex-Web executive): That was your work? James: Yup. Leigh: And now you're going to destroy Digital City? James: Well, I'm just at Total New York. Leigh: So you are working your way in, searching for the main support beam. James: As soon as I find it, kaboom. Then I'm out the door. Leigh: Soon there aren't going to be any targets left in the U.S. The money people are wising up. James: They are? Leigh: Yes, in the U.S. the Web is going to be service, service, service. But Scandinavia. Scandinavia is just getting started. James: Do you know that for a fact? Leigh: Yes, I was just at a conference and the head of a big Scandinavian publishing company said he felt that the secret of the Web was original, innovative content. James: Right on! Leigh: Yes, they're going to go for it. James: Won't anybody warn them? Leigh: No! And after Scandinavia ... (his eyes widen) Japan! James: Japan? I'm afraid not. Leigh: Hell, yes. The Japanese are going to go crazy for it. James: (dispirited) It would take a hundred of me to bring down Japan.