The Lego Movie just doesn’t quit. Warner Bros. continued their nonstop advertising assault by not only buying out an entire commercial break in the U.K., but by also filling that time with Lego-fied recreations of popular British ads.
The meta-adverts appeared during ITV’s broadcast of Dancing with the Stars last weekend, and they were—well, pretty awesome. The companies to receive the toy-block treatment were Confused.com, the British Heart Foundation, Premier Inn, and the telecom company, BT. Both versions of the ads can be seen below—Lego above, originals below—and while none of them feature a puppy and horse meeting cute, Lego deserves another golf clap for creativity.
TODAY IN SLATE
I was hit by a teacher in an East Texas public school. It taught me nothing.
Chief Justice John Roberts Says $1,000 Can’t Buy Influence in Congress. Looks Like He’s Wrong.
After This Merger, One Company Could Control One-Third of the Planet's Beer Sales
Hidden Messages in Corporate Logos
If You’re Outraged by the NFL, Follow This Satirical Blowhard on Twitter
Giving Up on Goodell
How the NFL lost the trust of its most loyal reporters.