Charming Stunt: Remaking Commercials With Legos

Slate in motion.
Feb. 12 2014 2:17 PM

Everything Is Awesome About This Lego Stunt

The indefatigable toy brand recreated an entire commercial-break’s worth of ads.

The Lego Movie just doesn’t quit. Warner Bros. continued their nonstop advertising assault by not only buying out an entire commercial break in the U.K., but by also filling that time with Lego-fied recreations of popular British ads.

The meta-adverts appeared during ITV’s broadcast of Dancing with the Stars last weekend, and they were—well, pretty awesome. The companies to receive the toy-block treatment were Confused.com, the British Heart Foundation, Premier Inn, and the telecom company, BT. Both versions of the ads can be seen below—Lego above, originals below—and while none of them feature a puppy and horse meeting cute, Lego deserves another golf clap for creativity.

A.J. McCarthy is a Slate video blogger.

TODAY IN SLATE

Politics

Meet the New Bosses

How the Republicans would run the Senate.

The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Cheez-Its. Ritz. Triscuits.

Why all cracker names sound alike.

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

The Afghan Town With a Legitimately Good Tourism Pitch

A Futurama Writer on How the Vietnam War Shaped the Series

  News & Politics
Photography
Sept. 21 2014 11:34 PM People’s Climate March in Photos Hundreds of thousands of marchers took to the streets of NYC in the largest climate rally in history.
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 22 2014 8:07 AM Why Haven’t the Philadelphia Eagles Ever Won a Super Bowl?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Science
Sept. 22 2014 8:08 AM Slate Voice: “Why Is So Much Honey Clover Honey?” Mike Vuolo shares the story of your honey.
  Arts
Brow Beat
Sept. 21 2014 2:00 PM Colin Farrell Will Star in True Detective’s Second Season
  Technology
Future Tense
Sept. 22 2014 7:47 AM Predicting the Future for the U.S. Government The strange but satisfying work of creating the National Intelligence Council’s Global Trends report.
  Health & Science
Bad Astronomy
Sept. 22 2014 5:30 AM MAVEN Arrives at Mars
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.