The Lego Movie just doesn’t quit. Warner Bros. continued their nonstop advertising assault by not only buying out an entire commercial break in the U.K., but by also filling that time with Lego-fied recreations of popular British ads.
The meta-adverts appeared during ITV’s broadcast of Dancing with the Stars last weekend, and they were—well, pretty awesome. The companies to receive the toy-block treatment were Confused.com, the British Heart Foundation, Premier Inn, and the telecom company, BT. Both versions of the ads can be seen below—Lego above, originals below—and while none of them feature a puppy and horse meeting cute, Lego deserves another golf clap for creativity.
TODAY IN SLATE
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How our minds build narratives out of disaster.
The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola
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Welcome to 13th Grade!
Some high schools are offering a fifth year. That’s a great idea.
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“Mount Thoreau” and the naming of things in the wilderness.