Few places are less festive than a supermarket checkout in December, with overworked staff scanning frozen hams and bags of mixed nuts as fast as they can. Not all of us find it easy to spare a smile for these hardworking people at Christmas. But there is now one more reason to give checkout staff our sympathy: Not only do they labor for low rewards, but they are also being spied upon by economists.
The researchers in question, Alexandre Mas and Enrico Moretti, decided that checkout staff would be ideal guinea pigs in an experiment to answer a vexed question: What happens when an unusually hardworking (or lazy) worker joins a team?
The question is part of the broader study of "peer effects." When my neighbor, classmate, or housemate is particularly smart, dishonest, or lazy, what does that do to me? The question is tricky because most people can select their peers. For example, observing that many kids in a school play truant, we might conclude that they are a bad influence on one another, but we might also conclude that the school is in a deprived area where richer parents choose not to live.
Some economists have looked at situations where peers have been assigned randomly—to a college dormitory, for instance, or even (through a government housing program) to a particular neighborhood.
Mas and Moretti rely instead on scarily detailed data: having somehow sweet-talked a supermarket into cooperating, they compiled a data-set that tracks every single "beep," every transaction, for 370 workers in six stores, timed by the second, for two years. They can measure each worker's productivity by the second and note how it changes depending on who else is working at the same time.
It is not obvious what they should find. Since shoppers can and do move to fast-moving lines, a quick worker will tend to lighten the burden on their colleagues. That might encourage them to slack off, or it might encourage them to work harder. The positive effect dominates, according to Mas and Moretti: They find that a shop assistant sitting near someone who is 10 percent quicker than average will raise her own game by 1.7 percent.
This might be an illusory effect. Perhaps at busy times, all workers increase their speed and managers also throw on the fastest workers. What looks like a peer effect would be the coordination of two different responses to a rush of shoppers. But Mas and Moretti can tell which times are busy and which times are not; they also know that checkout staff, not managers, choose their hours (one of the few benefits of the job); and they are measuring productivity changes every 10 minutes, not over the course of an entire shift. They are convinced that the positive peer effect is real.
But why? There are, broadly, two explanations. One is that workers are spurred to greater efforts when contemplating the superior speed of their colleague. This is psychologically plausible but economically irrational. A more cynical explanation is that workers do not like it when faster colleagues are looking at them, because they fear being accused of slacking off.
It might seem impossible to distinguish between these two possibilities, but at the checkout each worker is looking toward one colleague with his back to a second colleague who is looking at him.
It turns out that facing toward a fast worker makes no difference, but having a fast worker face toward you encourages frenetic scanner-wielding.
So the cynics have it. And next time you hear the beep of a supermarket scanner, remember that Big Brother is watching you—and he's an economist.
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