The curious economics of temptation.

The economic mysteries of daily life.
Nov. 25 2006 5:49 AM

I Want It Now!

The curious economics of temptation.

(Continued from Page 1)

So, we are still far from understanding how much sophisticated people will or should plan to deal with their own likely failings. Frances was perhaps too young to realize that when the Chompo bar was in her hand, she would submit to temptation. Sometimes the rest of us do better; sometimes not.

Tim Harford is a Financial Times columnist. His latest book, The Logic of Life, will be published in paperback on Feb. 10.

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