Americans love it now more than ever. Why?

The American shrimping industry has also tried to fight back with a branding effort. The Wild American Shrimp campaign contends that shrimp caught in the Gulf of Mexico are tastier than shrimp raised in a Bangladeshi pond. But the strategy is problematic: Much of the shrimp consumed in the United States is either heavily sauced or deep-fried, so the nuances of flavor can be hard to distinguish. As long as breading and frying remains the preparation method of choice for American shrimp aficionados, Pimp C and millions of his fellow, less lyrically gifted diners probably won't sweat how and where their crustaceans were raised. Just keep 'em coming.