Hijab Chic
How retailers are marketing to fashion-conscious Muslim women.
If the Nordstrom event made one thing clear, it was that it's not easy to combine high fashion with religion. While one woman walked away with a long orange duster sweater, women on both sides of the figurative catwalk were grumbling unhappily. A Moroccan woman found a black polka-dotted top inappropriate because of its "three-quarter-length sleeves." Sleeves, according to the strictest standards of hijab, must extend to the wrists. A George Mason University law school student groused that a black Anne Klein skirt was "too short" because it hit the calves. A young scarved woman became frustrated that she wasn't able to find "an A-line skirt without a slit." And the Nordstrom cashiers mumbled to each other they weren't ringing up enough sales. Indeed, the fashion seminar, to borrow a phrase from the fashion world, was a definite miss.
Asra Q. Nomani is the author of Standing Alone in Mecca: An American Woman's Struggle for the Soul of Islam. You can write to her at asra@asranomani.com.
Photograph by Zafar Nomani.



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