Why is the 3-D so bad in Clash of the Titans?

Arts, entertainment, and more.
April 1 2010 8:10 PM

Greek Tragedy

Why is the 3-D so bad in Clash of the Titans?

Clash of the Titans. Click image to expand.
Clash of the Titans

Clash of the Titans is a washed-out, dimly lit, cardboard-looking mess of a motion picture. But don't take my word for it: The film has so far earned a mushy score of 34 percent on RottenTomatoes.com, and just about everyone who's seen it—including the few who actually liked it—have decried its chintzy stereo-vision effects. "It's an odd sort of 3-D that serves mostly to blur images in the background," says a critic for the Arizona Republic. The film "redefines 3-D but in the wrong way," reports the St. Petersburg Times. "As far as 3-D goes," concludes the Boston Phoenix, "this might be the worst your $16 can buy." (As usual, Roger Ebert gets the final say: "One word of consumer advice … I saw it in 2-D, and let me tell you, it looked terrific.")

Daniel Engber Daniel Engber

Daniel Engber is a columnist for Slate

So what happened? Most viewers blame the fact that Clash of the Titans was never intended to be a three-dimensional movie and that it was converted from a flat-image format at the last second. It's clear that Warner Bros. invested millions in the upgrade to capture the stupendous success of Avatar and Alice in Wonderland—giga-blockbusters that rode high on premium ticket prices and the promise of awesome spectacle. But the new film has critics grumbling over studio greed: It's been "3-D-ized on the cheap," they say, with a " 'quickie' conversion" that "few moviegoers will think [is] worth the extra bucks."

Now would certainly be an awkward time for a 3-D backlash. Plans are hatching to release the newest installments of Narnia and Lord of the Rings in 3-D, and we've heard talk of stereo reissues for Titanic, Harry Potter, and Star Wars. Meanwhile, the national theater chains are about to make their own bid to cash in: Ticket prices for 3-D movies will go up by an average of 8.3 percent on Friday, just in time for the Clash of the Titans opening. (Some theaters are raising prices by as much as 26 percent.) It's enough to leave industry-watchers wondering if the golden goose will be strangled in its nest.

The studios are desperate to avoid this scenario. If the price of 3-D goes up while the quality goes down, consumers will abandon the format altogether—as they did in the 1950s and the 1980s. An abomination like Clash of the Titans—with ugly, pointless stereo effects—won't destroy the medium on its own, but a slew of movies like it all in a row could be a disaster. That's why executives are so keen on maintaining the "Hollywood-quality experience" of 3-D, says Phil Lelyveld, director of an industry-funded laboratory devoted to that very mission. "It's a new art form. We don't want to kill it before we figure out how to use it."

Advertisement

So here's the urgent challenge for Lelyveld and the studio execs: How do you know what works in 3-D and what doesn't? Right now there are no rules for how to shoot 3-D movies, and no industry standards on how to project them. Directors without any experience in stereography are being asked to learn new technologies on the fly. And we still have only the barest understanding of why some depth effects hurt our eyes and others don't. Amid this chaos, a movie like Clash of the Titans might offer some precious guidance: What, exactly, went so wrong?

The first, and most obvious explanation is the one we've heard already—the cheapo postproduction upgrade. Hollywood directors are already moaning over such conversions. James Cameron, who spent four years in production on Avatar, has warned that half-assed 3-D could set back the whole medium. In an interview with Deadline.com, Michael Bay said he hates the look of upgraded footage and declared that "you can't just shit out a 3-D movie."

For all that, you didn't hear much complaining about Alice in Wonderland, which was also pushed to 3-D in post. What's the difference between Alice and Clash? It could well be the quality of the conversion. To add depth to a flat image, you need more than just a sophisticated computer program. Skilled 3-D artisans cost money, which is why these upgrades cost a reported $40,000 to $150,000 per minute to complete. If the conversion on Clash was done quickly, and for relatively little money, that might explain some of the "cardboard cutout effect" in the final product.

There's at least one more major difference between the two films. Clash of the Titans has plenty of CGI special effects, but most of the film is live-action—which poses special problems for stereo cinema. Alice in Wonderland, by contrast, is mostly animated, as are all the other recent 3-D blockbusters, like Up, Monsters vs. Aliens, Ice Age 3, A Christmas Carol, and Cloudy With a Chance of Meatballs. Even big-daddy Avatar, which some took as a test-case for live-action 3-D, was more animated than not. (In February, I argued that it should have been nominated for best animated feature.)

TODAY IN SLATE

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Students Aren’t Going to College Football Games as Much Anymore

And schools are getting worried.

Two Damn Good, Very Different Movies About Soldiers Returning From War

The XX Factor

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

Why a Sketch of Chelsea Manning Is Stirring Up Controversy

How Worried Should Poland, the Baltic States, and Georgia Be About a Russian Invasion?

  News & Politics
Weigel
Sept. 20 2014 11:13 AM -30-
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 20 2014 3:21 PM “The More You Know (About Black People)” Uses Very Funny PSAs to Condemn Black Stereotypes
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.