Your Facebook Friends will see that you've read this article.
HOME /  Culturebox :  Arts, entertainment, and more.

Where's the Beef?

It's on YouTube. Why that's a problem for hip-hop.

Click here to launch a slide show.

Click the launch module to the left for a video slide show on how YouTube is ruining the hip-hop beef.

Beefs have always brought out the best in rappers. In 1986, it was a beef that launched the star of KRS-One, when his withering attacks on MC Shan effectively ended his rival's career. The following year, a young LL Cool J established his legend by felling old-school pioneer Kool Moe Dee. And in 2002, a beef reignited the careers of two giants, as Jay-Z and Nas clashed for the title of King of New York.

For most of rap's history, one-upmanship has been hip-hop's engine of change. Recently, however, beefs have lost some of their creative spark, as battles have migrated from albums and mix tapes to YouTube. Today, a rapper with wounded pride is more likely to cut a made-for-YouTube video than to bother penning a vicious rhyme. The result: videos with laughably bad production values showcasing sloppy dis tracks (or worse, no track at all). Why waste time writing music—the vocation of a musician, in theory—when you can upload a rant? YouTube has done wonders for spreading viral hip-hop dances like the Aunt Jackie and the Chicken Noodle Soup. But it's spoiling the beef.

Advertisement

Click here for a video slide show on how YouTube is ruining the hip-hop beef.

MYSLATE
MySlate is a new tool that lets you track your favorite parts of Slate. You can follow authors and sections, track comment threads you're interested in, and more.

Hua Hsu teaches in the English department at Vassar College. He is completing his first book, A Floating Chinaman.

Photograph of 50 Cent on Slate's home page by Bryan Bedder/Getty Images.