Oprah, it's time to come clean about The Secret.
Not too long ago, one of your viewers—a woman named Kim—wrote you to announce that she had decided to halt her breast-cancer treatments and heal herself with her mind. Kim had just seen your two shows dedicated to The Secret, the self-help phenomenon that says we shape the world with our thoughts, and she was inspired to bet her life on it.
You're an optimistic lady, Oprah, but this gave even you the willies. So you went on the air to "clarify your thoughts" about the Law of Attraction, The Secret'sunderlying theory that mind conjures matter. You implored Kim to go back to her treatments. And you told your audience that the Law of Attraction "is not the answer to everything. It is not the answer to atrocities or every tragedy."
You saw the craziness in that logic, and good for you. But frankly, Oprah, I don't think you've done quite enough to make up for turning the Law of Attraction into the biggest thing since TomKat. Since you gave it your endorsement, The Secret has become one of the fastest-selling books and probably the most successful infomercial in history. The gaggle of gurus who peddle The Secret's message all over the world are still out there, arguing that it is the answer to every atrocity and tragedy. One went so far as to blame the suffering in Darfur on stinkin' thinkin'.
That's a lot to answer for. But don't worry, Oprah. You still have the power to turn this entire misguided craze into a "teachable moment." And I know how you can do it. Just have your people pick up the phone right now and invite Karen Cerulo on to your show.
Cerulo, a professor at Rutgers University, wrote a book last year called Never Saw It Coming. In it, she argues that we are individually, institutionally, and societally hellbent on wishful thinking. The Secret tells us to visualize best-case scenarios and banish negative ones from our minds. Never Saw It Coming says that's what we've been doing all along—and we get blindsided by even the most foreseeable disasters because of it.
In her research, Cerulo found that when most of us look out at the world and plan for our future, we fuzz out our vision of any failure, fluke, disease, or disaster on the horizon. Instead, we focus on an ideal future, we burnish our best memories, and, well, we watch a lot of your show. Meanwhile, we're inarticulate about worst-case scenarios. Just thinking about them makes us nervous and uncomfortable.
A glance at a few statistics shows that most of us see just what we want. In a national survey of parents by the Public Agenda organization, a hefty majority said their child never stays out too late, never uses bad language, never wears sloppy or revealing clothes, and never does poorly in school. Only a third of American sunbathers use sunscreen, and Californians are almost twice as likely to play the lottery as they are to buy earthquake insurance. When the American Association of Retired Persons asked a sample of adults what they expected from old age, most said they figured they would always have enough money and good health to do what they wanted. And only 30 percent of Americans have written their wills.
How is this working out for us? Think of all the times you've heard the refrain, "I never thought it would happen to me." The American Academy of Dermatology projects that one in five Americans will contract skin cancer sometime in their lives. According to the author of the AARP study, elderly Americans have a "high probability" of eventually falling into poverty, and the surveyed adults had "unrealistic expectations about their physical abilities as they grow older." (Most said they did not have a plan for old age.) And death—the event that really knocks the wind out of The Secret—still has a 100 percent chance of happening to all of us, no matter what we think.
Your viewers ate up The Secret's advice about their personal lives. But I wonder whether they would be as enthusiastic if someone proposed running the government according to the Law of Attraction. As it happens, Cerulo spends a lot of time in her book documenting how even the public agencies designed to prevent disasters often fall victim to blindly positive thinking.
John Gravois is an editor at the Washington Monthly.
Illustration by Robert Neubecker.