Are green magazine covers cursed?

Arts, entertainment, and more.
Nov. 22 2006 2:53 PM

It Ain't Easy Being Green

Are green magazine covers really "death on newsstands"?

(Continued from Page 1)

I think the endurance of these superstitions has a lot to do with the pressure magazine editors face. Witness Joanna Coles, the new editor of Marie Claire. She recently OK'd a black-and-white cover featuring Sarah Michelle Gellar. It reportedly tanked, and she's come under increasing scrutiny since.

It must be nice for such editors, who must turn a blank page into a blockbuster month after month, to have certain touchstones to return to and certain options that are verboten. And it must also be nice—when you're feeling especially confident—to flout convention once in a while. Bazaar's Bailey says that, for the magazine's January cover, the editors photographed actress Julianne Moore in a blue dress, as well as the notorious green one. But, she says, even though the green dress broke "every rule in the book," the shot worked. "I think in January, that image on the beach with the watercolor blue sky, it just felt like inhaling fresh sea air when you saw it on the newsstand."



Got any idea why Liberman detested green? Was there an apple-hued Vogue that flopped in the '60s? An issue of Vu that performed like merde? Send theories to (E-mail may be quoted by name unless otherwise stipulated.)



Meet the New Bosses

How the Republicans would run the Senate.

The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Photos of the Crowds That Took Over NYC for the People’s Climate March

Friends Was the Last Purely Pleasurable Sitcom

The Eye

This Whimsical Driverless Car Imagines Transportation in 2059

Medical Examiner

Did America Get Fat by Drinking Diet Soda?  

A high-profile study points the finger at artificial sweeteners.

I Wrote a Novel Envisioning a Nigerian Space Program. Then I Learned Nigeria Actually Has One.

A Futurama Writer on How the Vietnam War Shaped the Series

  News & Politics
Sept. 21 2014 11:34 PM People’s Climate March in Photos Hundreds of thousands of marchers took to the streets of NYC in the largest climate rally in history.
Business Insider
Sept. 22 2014 9:39 AM Adrian Peterson Has a Terrible Contract, and Cutting Him Would Save the Vikings a Lot of Money
The Eye
Sept. 22 2014 9:12 AM What Is This Singaporean Road Sign Trying to Tell Us?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Sept. 22 2014 8:08 AM Slate Voice: “Why Is So Much Honey Clover Honey?” Mike Vuolo shares the story of your honey.
Sept. 21 2014 9:00 PM Attractive People Being Funny While Doing Amusing and Sometimes Romantic Things Don’t dismiss it. Friends was a truly great show.
Future Tense
Sept. 22 2014 7:47 AM Predicting the Future for the U.S. Government The strange but satisfying work of creating the National Intelligence Council’s Global Trends report.
  Health & Science
Bad Astronomy
Sept. 22 2014 5:30 AM MAVEN Arrives at Mars
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.