HOME / Art : The big picture. The Helvetica Hegemony How an unassuming font took over the world. By Mia Fineman|Posted Friday, May 25, 2007, at 7:38 AM ET Tweet Click here to read a slide-show essay about Helvetica and the art of the font. . . . Advertisement . . Slate Slide Shows Why Did Mom Drag Me Here? Bored Kids at Political Events America's Best Tailgates Christian Bale Is Rick Santorum, and so Is Jerry Seinfeld Tweet MYSLATE Save this story. Follow all Art articles. Follow the Arts section. Follow stories by Mia Fineman. MySlate is a new tool that you track your favorite parts Slate. You can follow authors and sections, track comment threads you're interested in, and more. Mia Fineman is a writer and curator in New York.