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ad report cardAd Report CardAdvertising deconstructed.3NA=1154&NC=1188&DI=4098&PS=58343&PI=7315adreportfalsefalsespacernotembeddedad report cardSide Effects May Include …Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse2009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750650599962009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750650599962009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM633939775065059996false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseYes, they give out awards for pharmaceutical ads.noSide Effects May Include …Pharmaceutical ad winners at the Clio Healthcare Awards.no"Imagine," said one attendee of the first-ever Clio Healthcare Awards, held in Manhattan on Friday night, "that you're making a TV commercial for a new Nike sneaker. But you aren't allowed to talk freely about the sneaker. Instead, you have to show a pair of bare feet, and then tell the viewer he can solve his barefoot-ness by asking his doctor about Nike. That's the challenge for most pharmaceutical advertising."truenotochyperlinkno2009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750600000002009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM633939775060000000ad report cardCan Cougars Sell Cough Drops?Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseA mom and her son's roommate share a naughty moment in a spot for Halls Refresh.noCan Cougars Sell Cough Drops?An off-puttingly sexual ad for Halls Refresh.noThe Spot: It's move-in day at a college dorm. A student asks his new roommate's mom whether she'd care for a Halls Refresh. The young man and the middle-aged mom suck on their lozenges, staring lasciviously into each other's eyes. We hear their thoughts. "So juicy!" thinks the mom. "Yeah, she likes it," thinks the student. The woman's husband and son walk in on this intimate moment. "Mom!" shouts the horrified son as the dad recoils. "New Halls Refresh with moisture action," says the announcer. "Surprisingly mouthwatering."truenotochyperlinkno200911931130PMMondayNovNovember1511/9/2009 8:11:30 PM633933762900000000200911931130PMMondayNovNovember1511/9/2009 8:11:30 PM633933762900000000ad report cardWalt Whitman Thinks You Need New JeansSeth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseA stirring new ad campaign from Levi's.noWalt Whitman Thinks You Need New JeansLevi's commercials, now starring Walt Whitman.noThe Spot: A neon sign that says "America" is half-submerged in floodwater. A scratchy voice recording plays in the background—a man reciting a poem. In a series of intercut, black-and-white scenes, we see fireworks, children playing in run-down neighborhoods, an embattled business executive surrounded by an angry mob, and young people frolicking in blue jeans. "Go Forth," reads a banner two people hold aloft as they run. A Levi's logo pops up on the screen.truenotochyperlinkno2009102615632PMMondayOctOctober1310/26/2009 5:56:32 PM6339216219200000002009102615632PMMondayOctOctober1310/26/2009 5:56:32 PM633921621920000000ad report cardEnter the Big CheeseSeth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseIs it smart to put your CEO in your ad campaign?noEnter the Big CheeseIs it smart to put your CEO in your ad campaign?noThe Spot: A man is standing on the spiral ramp of the Guggenheim Museum. On-screen text identifies him as "Dan Hesse, CEO of Sprint." He tells us about a new wireless plan that allows Sprint mobile customers to call any other mobile phone at no charge. "It's a free country," says Hesse. "Knock yourself out."truenotochyperlinkno2009101210810PMMondayOctOctober1310/12/2009 5:08:10 PM6339094969000000002009101210810PMMondayOctOctober1310/12/2009 5:08:10 PM633909496900000000ad report cardThat Mayonnaise Has Attitude!Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseMiracle Whip's hipster ad campaign is risible—and oddly effective.noThat Mayonnaise Has Attitude!So now Miracle Whip is mayonnaise for hipsters?noThe Spot: A low, ominous note sounds. Driving drums kick in. "Don't go unnoticed," says a voice-over announcer. "Don't blend in." We see a group of young people dancing on a rooftop. A woman saunters toward the camera with a rock-star pout. "We are Miracle Whip," declares the announcer, "and we will not tone it down."truenotochyperlinkno2009921100201AMMondaySepSeptember109/21/2009 2:02:01 PM6338912412100000002009921100201AMMondaySepSeptember109/21/2009 2:02:01 PM633891241210000000200311445901PMTuesdayJanJanuary161/14/2003 9:59:01 PM631781603410000000200311445901PMTuesdayJanJanuary161/14/2003 9:59:01 PM631781603410000000falsetruetruetruetruetruetrue200251742140PMFridayMayMay165/17/2002 8:21:40 PM63157249300000000020029975400AMMondaySepSeptember79/9/2002 11:54:00 AM631671548400000000

ad report cardAd Report CardAdvertising deconstructed.3NA=1154&NC=1188&DI=4098&PS=58343&PI=7315adreportfalsefalsespacernotembeddedad report cardSide Effects May Include …Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse2009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750650599962009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750650599962009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM633939775065059996false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseYes, they give out awards for pharmaceutical ads.noSide Effects May Include …Pharmaceutical ad winners at the Clio Healthcare Awards.no"Imagine," said one attendee of the first-ever Clio Healthcare Awards, held in Manhattan on Friday night, "that you're making a TV commercial for a new Nike sneaker. But you aren't allowed to talk freely about the sneaker. Instead, you have to show a pair of bare feet, and then tell the viewer he can solve his barefoot-ness by asking his doctor about Nike. That's the challenge for most pharmaceutical advertising."truenotochyperlinkno2009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM6339397750600000002009111621146PMMondayNovNovember1411/16/2009 7:11:46 PM633939775060000000ad report cardCan Cougars Sell Cough Drops?Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879584103693false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseA mom and her son's roommate share a naughty moment in a spot for Halls Refresh.noCan Cougars Sell Cough Drops?An off-puttingly sexual ad for Halls Refresh.noThe Spot: It's move-in day at a college dorm. A student asks his new roommate's mom whether she'd care for a Halls Refresh. The young man and the middle-aged mom suck on their lozenges, staring lasciviously into each other's eyes. We hear their thoughts. "So juicy!" thinks the mom. "Yeah, she likes it," thinks the student. The woman's husband and son walk in on this intimate moment. "Mom!" shouts the horrified son as the dad recoils. "New Halls Refresh with moisture action," says the announcer. "Surprisingly mouthwatering."truenotochyperlinkno200911931130PMMondayNovNovember1511/9/2009 8:11:30 PM633933762900000000200911931130PMMondayNovNovember1511/9/2009 8:11:30 PM633933762900000000ad report cardWalt Whitman Thinks You Need New JeansSeth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879583917043false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseA stirring new ad campaign from Levi's.noWalt Whitman Thinks You Need New JeansLevi's commercials, now starring Walt Whitman.noThe Spot: A neon sign that says "America" is half-submerged in floodwater. A scratchy voice recording plays in the background—a man reciting a poem. In a series of intercut, black-and-white scenes, we see fireworks, children playing in run-down neighborhoods, an embattled business executive surrounded by an angry mob, and young people frolicking in blue jeans. "Go Forth," reads a banner two people hold aloft as they run. A Levi's logo pops up on the screen.truenotochyperlinkno2009102615632PMMondayOctOctober1310/26/2009 5:56:32 PM6339216219200000002009102615632PMMondayOctOctober1310/26/2009 5:56:32 PM633921621920000000ad report cardEnter the Big CheeseSeth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381200911962607PMMondayNovNovember1811/9/2009 11:26:07 PM633933879670204381false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseIs it smart to put your CEO in your ad campaign?noEnter the Big CheeseIs it smart to put your CEO in your ad campaign?noThe Spot: A man is standing on the spiral ramp of the Guggenheim Museum. On-screen text identifies him as "Dan Hesse, CEO of Sprint." He tells us about a new wireless plan that allows Sprint mobile customers to call any other mobile phone at no charge. "It's a free country," says Hesse. "Knock yourself out."truenotochyperlinkno2009101210810PMMondayOctOctober1310/12/2009 5:08:10 PM6339094969000000002009101210810PMMondayOctOctober1310/12/2009 5:08:10 PM633909496900000000ad report cardThat Mayonnaise Has Attitude!Seth Stevenson1/123122/123123/2055721/2056596/sstevenson.jpg4242http://img.slate.com/mediafalse200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237200911962558PMMondayNovNovember1811/9/2009 11:25:58 PM633933879588326237false20091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM63366862508000000020091661508PMTuesdayJanJanuary181/6/2009 11:15:08 PM633668625080000000falseMiracle Whip's hipster ad campaign is risible—and oddly effective.noThat Mayonnaise Has Attitude!So now Miracle Whip is mayonnaise for hipsters?noThe Spot: A low, ominous note sounds. Driving drums kick in. "Don't go unnoticed," says a voice-over announcer. "Don't blend in." We see a group of young people dancing on a rooftop. A woman saunters toward the camera with a rock-star pout. "We are Miracle Whip," declares the announcer, "and we will not tone it down."truenotochyperlinkno2009921100201AMMondaySepSeptember109/21/2009 2:02:01 PM6338912412100000002009921100201AMMondaySepSeptember109/21/2009 2:02:01 PM633891241210000000200311445901PMTuesdayJanJanuary161/14/2003 9:59:01 PM631781603410000000200311445901PMTuesdayJanJanuary161/14/2003 9:59:01 PM631781603410000000falsetruetruetruetruetruetrue200251742140PMFridayMayMay165/17/2002 8:21:40 PM63157249300000000020029975400AMMondaySepSeptember79/9/2002 11:54:00 AM631671548400000000

May. 17, 2002, 4:21 PM ET

 
 
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